WORKSHOP

WORKSHOP

2019 Branding Design Workshop_Japan

2019 Branding Design Workshop_Japan

On January 7th, 2019, students from Chiba University, Korea University and Hankyong National University participated in the workshop, which was held in Japan.

Context & Objectives of Design Workshop
Ameya-Yokocho (アメヤ横丁 Ameya alley) is an open-air market in the Taito Ward of Tokyo, Japan, located next to Ueno Station. It is a busy market street along the Yamanote Line tracks. The market is approximately 164,227 square feet in area.

The name "Ameyoko" is a short form for "Ameya Yokocho" (candy store alley), as candies were traditionally sold there. Alternatively, "Ame" also stands for "America", because of a lot of American products used to be available there when the street was the site of a black market in the years following World War Two.

The workshop asks students to look at conceptual solution ideas for the Ameyoko market.
The task is to suggest improvement in the Ameyoko market, as using the design method.
Participants necessarily understand the basic design system and historical background and
its cultural meanings, context, as well as the economic development potential of the
Ameyoko market, through the field research.

関連PDF: 2019_0107_Korea Han.pdf